Destroy Their Game Plan
Usually a novice's plan will depend on his ability to bluff effectively. If you are able to remove a significant section of their stack, you will destroy their game plan and put yourself on the fast track to the chip lead.

Show No Respect For Weak Bets
A bad player will fear losing all their chips on a mediocre hand. This means they will often make small bets on the turn and river. Show ZERO respect for these bets. Making a large raise over these weak bets will often scare away bad players leaving you with the pot.